Build a Collection, Not a Chain.Scale your footprint without selling your soul.
Great brands don't clone themselves; they adapt. We design "Sister-Stores"—venues that share the same operational DNA but express a unique personality suited to their neighborhood.

Scale Without Becoming "Cookie-Cutter."
For boutique founders, the enemy is the "Copy-Paste" model. Your Repulse Bay venue shouldn't mimic your Central site. We use the "Sister-Store" methodology to preserve your operational backbone while curating the guest experience to fit the local vibe. Where the Scale-Up Kit prioritizes replication speed, Adaptive DNA prioritizes cultural resonance.
Same DNA, Different Personality.
We adapt without diluting. From transforming a gritty Sheung Wan roaster into a family-friendly mall destination in Tseung Kwan O, to inserting a modern bistro shell into a protected heritage building, we prove that your brand can change its clothes while keeping its soul. Same DNA, distinct personality, higher local relevance.
How many stores can I open with this model?
This model is strictly engineered for groups targeting 2 to 5 locations. It is designed for founders who want to build a "Collection" of venues. If you plan to open 20+ stores rapidly, maintaining this level of uniqueness becomes operationally difficult, and we would recommend our Scale-Up Kit.
Who is this service for?
This is specifically for Brand-Led Founders, Boutique Chains, and Lifestyle Operators who value "Vibe" as much as "Volume." It is ideal for Specialty Coffee Roasters, Modern Bistros, and Premium Casual Dining groups who want to expand their footprint without becoming a generic franchise.
I plan to open 2–3 stores, but I'm not ready to commit to all of them yet. How does pricing work?
We operate on a "Pilot → Roll-out" structure to lower your risk.
● The Pilot (Store #1): We quote this as a fixed-fee project to define your DNA and build the first site.
● The Package Deal (Store #2+): Once the Pilot is successful and you are ready to expand, we unlock a "System Rate" for subsequent stores.
This means you don't have to commit to a 3-year contract upfront. You validate the concept with the Pilot, then benefit from economies of scale when you are ready to move.
My concept might evolve after the Flagship launches. Is this design rigid?
No—that is the advantage of Adaptive DNA. Unlike a rigid franchise kit, this framework allows for evolution. We review the "60% Soul" layer after every opening. If consumer tastes shift or your menu changes, the "Sister" adapts her personality for the next location, while the "40% DNA" (operations) keeps the business efficient.
What is the difference between Scale-Up Kit, Adaptive DNA, and Turnkey Flagship?
Think of it like a wardrobe:
● Scale-Up Kit is "Ready-to-Wear": Optimized for speed, efficiency, and high-volume replication (Cloning).
● Adaptive DNA is "Made-to-Measure": We take a core pattern but tailor the fit and fabric specifically to the local neighborhood (Curating).
● Turnkey Flagship is "Bespoke": A one-off, high-prestige creation designed from scratch for maximum impact (Theatrics).


