Design Once. Deploy Everywhere. The design system for rapid F&B expansion.
Stop reinventing the wheel for every new location. We turn your restaurant design into a modular "Kit-of-Parts"—reducing rollout time, cutting CAPEX variance, and ensuring that Store #50 operates exactly like Store #1.

Scaling Without the Growing Pains.
For Operations Directors, the enemy is variance. Inconsistent flows kill speed; random specs destroy procurement power. We treat your expansion as a product deployment, not a creative project. By codifying operations into a standardized assembly kit, we ensure every site operates identically regardless of footprint. Standardization doesn’t remove control—it gives Head Office control.
Speed, Savings, and Standardisation.
We turn expansion into a manufacturing process. From enabling a QSR chain to launch 4 units in 8 weeks by slashing design time by 60%, to cutting material costs by 15% for a bubble tea franchise through unified procurement specs, we replace bespoke chaos with predictable speed. We ensure that as you scale, your margins grow, not your headaches.
Will modular design sytem make every store look like a boring cookie-cutter?
No. In fact, a system maximizes your aesthetic impact. By standardizing the "invisible" elements (BOH, power, core joinery), we free up your budget to invest heavily in the "Guest Layer"—the touchpoints your customers actually see and feel. We have a proven track record of creating high-impact visual systems that feel premium but are built on a rigid, cost-effective chassis.
How fast is the rollout?
Once the "Kit-of-Parts" is built, we target a 3–4 week turnaround from site survey to full construction drawing set. This allows your team to move from lease signing to construction tender with speed and precision, significantly cutting down your rent-free burn rate.
Why is this critical for franchising?
This system protects your physical consistency. By handing franchisees a "Locked Manual" rather than open guidelines, you prevent them from diluting your brand with cheap substitutes. It turns your F&B outlet into a scalable sales engine without risking quality.
How does the fee structure work for multiple stores?
We structure our pricing based on your growth pipeline, offering economies of scale:
● Pilot Tier (1–3 Stores): Focused on developing the initial Kit-of-Parts and testing the system.
● Expansion Tier (3–8 Stores): Reduced per-site fees as we leverage the established library for rapid deployment.
● Enterprise Tier (8+ Stores): A retainer-based model for aggressive rollout schedules.
You purchase the tier that matches your current 12-month rollout plan.
What is the difference between this and the "Brand Playbook"?
● The Scale-Up Kit (Product 2) is the Hardware: It contains the construction details, joinery blocks, and layout rules to build the store physically.
● The Brand Playbook (Product 5) is the Legacy Asset: It contains the brand voice, IP valuation strategy, and investor-facing narratives.
If you are building stores, you need “The Scale-Up Kit” . If you are selling the company or licensing the IP, you need “The Brand Playbook”.


